Sponsorship

The London 2012 sponsorship programme gives companies a once-in-a-lifetime chance to access powerful business benefits associated with helping to stage the Olympic and Paralympic Games.

The London 2012 Sponsorship Programme

Companies that join our partner programme will have a key role to play as part of the official team that delivers London's Olympic and Paralympic Games vision to use the power of the Games to inspire change.

View our international and UK partners.

A privately-funded organising committee

The London 2012 Organising Committee for the Olympic Games and Paralympic Games has a £2bn budget, with almost all of it to be raised from the private sector.

This commercial revenue will come from several sources, with the London 2012 Organising Committee receiving income from the International Olympic Committee (IOC) as well as generating its own income from sales of tickets, merchandise and, most importantly, a domestic sponsorship programme.

The IOC revenues

The London 2012 Organising Committee will receive a share of the broadcasting revenues that will be generated from the sale of TV rights to the Games to broadcasters around the world.

The London 2012 Organising Committee will also receive a share from The Olympic Partners (TOP) programme a programme made up of the companies which have bought worldwide marketing rights from the IOC.

The TOP programme, which was established in 1984, currently consists of 12 international partners who have worldwide marketing rights of association with the Olympic Movement.

TOP partners have exclusive rights within their categories for Winter and Summer Olympic Games, and sign agreements for a period of four years at a time.

Visit the IOC website for more information on The Olympic Partners programme.

The TOP sponsors signed up for 2012 are Coca-Cola, Acer, Atos Origin, GE, McDonald's, Omega, Panasonic, Samsung and Visa.

Domestic marketing programmes

There will be three main areas where the London 2012 Organising Committee will generate income:

• sponsorship;
• ticketing; and
• merchandising programmes.

Merchandising income will be primarily generated after the Beijing Games in 2008, and come from a programme that will include sales of official mascots, coins, stamps, clothing and highly-collectable pin badges.

Legal protection

Parliament has legislated to provide important legal safeguards for all London 2012 sponsors. This will help protect the rights of those companies paying to stage the Games. View our brand use guidelines.